When Life Hands You Lemons, You Better Make Lemonade

Wake up. Open Indeed. Scroll for an hour. Make coffee. Back to Indeed. This was starting to become a morning routine from hell. Yes, I’m equating finding a job to hell because, let’s be honest, it absolutely is. 

I’d say I had my toes dipped in hell for a couple of weeks or so. 

Then out of the blue, Kacey gets a text from a guy named Peter. 

Now, what comes next sounds like a bunch of ducks farting underwater, but it’s a chain of events that is nothing but the truth.

Here’s what Peter said: 

Hey Kacey.
My name is Peter Olson. I just drove by your property and I couldn’t help but notice that the roof looks like it hasn’t been updated in quite a while.
We are about to do some work on my buddy’s mother’s house across the street, and I wanted to see if you’d be interested in having someone inspect your roof for storm damage.
It looks fairly old… so no guarantees, but we might be able to get your insurance to replace your existing roof… if we can find enough storm damage up there. 
If that is something you’d be interested in, let me know. We are local in La Crosse, and we have some openings this week if you’d like someone to take a look. I would just hate to see your house get water damage due to an old, weathered roof.
I hope I didn’t interrupt your day too much. Feel free to reach back out if interested.
Peter Olson

My literal first instinct was this “Peter” fellow was running a scam due to the damaging storms that recently went through the area. Albeit, a pretty legit scam from the text. These guys are getting too good, I tell you!

Kacey was skeptical, but not nearly as much as I was. She wanted to hear him out because, frankly, our roof does need a little TLC.

Thank God for her.

Here’s her response:

Kacey - Hi Peter, sure if you’d like to take a look while you’re out and about if it’s not an inconvenience. I don’t know much about roofs so any information is helpful. Thanks for reaching out.

Peter - We will do that. I’m hoping we can get over there as early as tomorrow to get on my buddy’s (mom’s) roof. We will hop up on yours and take some pics.

My partner and I own some properties in the area, and usually we just do work on our stuff. We are expanding our roofing side of things, and we would be happy to educate you on the ins/outs of roofing.

Let’s see what we find up there. It’s always nice when insurance can help out. We would be happy to walk you through that side of things as well. I hate to see people pay more than they have to for housework.

I will take some pics, and let you know what we find. However, I will text/call you before we actually hop up there… just so you aren’t caught off guard.

Again… no guarantees, but thank you for getting back to me, Kacey.
Peter - Good morning, Kacey!
We made it up on your roof yesterday and took a look around.
The roof does look a bit old and weathered, but we didn’t notice anything that looked too bad right now. In my opinion, your roof will probably need to be replaced in the next 2-5 years.
We have had some storms in the area, and several other roofs have had insurance coverage. It might be worth your time to have an insurance adjuster come out and see if they would consider any damage on your roof.
If you did go the insurance route, you should have us meet up with the insurance roof guy (adjuster). Not saying they aren’t honest…but it is in the insurance companies best interest to pay out as little as possible. We would work as an advocate for you, the homeowner.
I will send the pics I took up there a little later just so you have them for your reference.
Please feel free to reach out if you ever do have any issues with your roof/water. And if you do decide to replace it, we will make sure to get you a great deal.
Have a great day!

Very Cordial and professional. Now if Peter had texted me, this conversation would’ve been over. I mean, he was just reaching out about roofs, right?

Not Kacey. She’s just built different.

In the previous text, Peter mentioned this small detail, “We are expanding our roofing side of things

Kacey then drops this nugget:

Kacey - Sounds good. Thanks for taking a look, Peter. I think we’ll wait for now but good luck with the new business! We’ll keep y’all in mind when we need to replace the roof :)
We actually build websites and help with social media, marketing, and graphic design as well if your new business has any of those needs as well.
Appreciate you reaching out,

Let me emphasize this part,

We actually build websites and help with social media, marketing, and graphic design as well if your new business has any of those needs as well.”

You might be thinking, what’s so special here?


Prior to talking with Peter, Kacey and I were both looking for jobs. That morning routine I mentioned earlier? Yep, we both indulged. Our business ventures looked like they were going to be put on the back burner. Not in a bad way I should say. We’re looking to start a family, but making journals only supports the two of us at this point. Kiddos, well, we all know how unpredictable they can be.

Then Kacey drops that bomb. With no hesitation. We were just laying in bed and she sent it off. To be honest, I had no idea she was going to send that message. Quite frankly, I’m so glad she did. What did we have to lose? Might as well swing for the fences Babe Ruth style.

What a homerun it was. I’m often reminded that my better half is a literal all-star, and this is definitely one of those moments.

Here’s the tail end of their conversation:

Peter - Ha! We definitely do…
Would like to see what you do. I think I could sell your services to lots of small businesses!!!
Just met with a guy yesterday.

We should schedule a time to get together.

Kacey - That’s great! Would you be available Friday, Monday or Tuesday?

Peter - Let me check and get back to you. You familiar with Alex Hormozi?

How’s your Facebook advertising?

We would def like to get together.

I was going to do it myself, and I literally hired a guy yesterday on a trial bases.

However, we have lots of contacts… and lots of ideas!!!

Kacey - Too funny. Loooove Alex Hormozi. Was on his stream for the new book launch and just love his content.

I can see how your cold outreach approach is using his million dollar leads concepts!

I know my way around Facebook ads but I’m also newer to the online ad space. I’ve used them for an e-commerce store we have but I haven’t tried to heavily focus on local.

However, I’m confident we could grow together if you were willing to give it a shot.

We’ve built websites and I worked for a printing company so I’ve done a lot of graphic design and business stationary as well as posters and signage.

I love both digital and physical so we can help with everything from yard signs to online ads, scheduling, and email blasts.

So if you’d be open to the idea we’d love to meet when you have time and figure out where we can best serve your business as you grow.

Just to reflect here, outside of Kacey’s absolute home run, it’s crazy that us binge-watching Alex Hormozi, a random guy on YouTube, would pay dividends. To be fair, Alex has some of the best marketing and advertising content, but I’m just shocked that we found a business owner who was familiar with his stuff, and wanted to give us a shot.

Every day the world just seems to be getting smaller and smaller.

Since that conversation with Peter, we had a meeting with Peter (yes, to my relief, Peter was a real person). From there, we actually closed our first bid! I’ve never been one for sales, but holy, it was a rush.

We’re going to design his website and help with his marketing.

With that said, ladies and gentlemen, I formally announce our new business, Driftless Ember Marketing Agency

Our focus is on establishing an online presence for small businesses in the area through web design, marketing, and advertising. The whole package. 

It’s been quite an eventful week, to say the least. 

So, here’s to never getting another job and working for ourselves. Sorry Indeed, hell is just going to have to wait.  I’ve got lemonade to make.

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